Market Share

Program Market Share
Market Share is our Farmer’s Market food recovery program, piloted in the spring of 2017 at the Hillcrest Farmers Market and growing rapidly. With the help of our farmer partners, we collected 30,000 pounds in 2017 and provided 90,000 servings to our fresh-only food supply network of feeding agencies. Market Share is an incredible community platform to see food-rescue in-action. There are many ways to get involved.

  1. Farmers Market Produce Recovery: Puts you front and center at market to collect unsold produce and ensure its delivery to our feeding agency partners. Please check our calendar to see which Farmers Markets we are now working in and choose the one on the day and location that works best. Most shifts are three hours long in the mid to late afternoon. These volunteer slots are for adults only and they go fast, so don’t wait to sign up.

    How it Works: Generous farmers who are vendors at a farmers market have previously agreed to give ProduceGood their whole, unsold produce at the conclusion of the market. They are not required to donate at every market, and sometimes they have none unsold, or choose to take their produce back to their farm for other purposes, but farmers are increasingly seeing the results of the giving and are excited about the idea of feeding people with their unsold vegetables and fruit.

    As a volunteer, you approach the designated vendors who are expecting you, leave the number of bins they think they will need for that day, and at the end of the market help collect the filled bins. At our staging area you join others to weigh each bin and account for which farmer/vendor donated it. At the end of the year, each will receive a receipt indicating the total number of pounds donated.

    The second part of this program that volunteers enjoy associating with are the non-profit agencies with whom ProduceGood has previously contracted to give a specified number of pounds of veggies and fruit from the market. There are many wonderful organizations that either cook for or with their at-risk population or distribute food to be taken home, and ProduceGood is always looking for giving organizations who can receive this beautiful, healthy bounty to give away. Please let us know if you have a favorite nonprofit that is in need of food.

  2. Market Buzz: Not only are we rescuing fresh produce, we’re talking about the importance of food recovery to divert unwanted fruits and vegetables from landfill for the purpose of providing servings of fresh produce to San Diego’s almost 500,000 food insecure. We love to host student groups so we can spread the word and speak to the importance of food recovery. With 40% of all food going to waste, our young people have an enormous opportunity to pick up the torch and make an even bigger difference. If you are someone you know has a student group with an interest in environmental conservation, feeding, community action or all three, contact, today.